With a strong background in print advertising, it may have started as a device to save on ink. But, when the famous American artist C. Coles Phillips (1880-1927) gave the world his Fadeaway Girls, he created a legacy that has lasted far longer than many of the products his girls were promoting. The car manufacturers, the hosiery companies and the children's books are no longer household names but many in the art world would know exactly what a Fadeaway Girl is.
In case you aren't familiar with them, the concept is generally quite simple. His work would feature a beautiful woman, often alone, but sometimes with a male companion. Sections of her clothing were done in the same color as the background, creating a fadeaway effect. Coles was so clever in his construction of the garments and the overall look of the piece that our eyes automatically fill in the missing sections of the garment.
Not all of C. Coles Phillips drawings and paintings were of Fadeaway Girls. If you would like to see other examples of his work and learn a little about the artist, be sure to check out our Coles Phillips biography.